10 / 09 / 2021

New network of pan-European ambassadors to change food systems

Author: BSC

From 14th of September 2021, EU Horizon project COCOREADO starts to develop a pan-European ambassadors’ network. The project opens a call to select individuals passionate about food and agriculture who would bring forward the project’s ambition of rebalancing the food supply chain and reconnecting farmers and consumers in Europe. The 40 selected people, ambassadors, will take part in the project’s training program aimed to enable them to facilitate sustainable changes in food systems.

To become an ambassador, follow this link.

People passionate about food and agriculture have a key role to play in generating and fostering social innovations in rural areas and changes in food systems: they enable rural enterprises and communities to co-create innovations. In the COCOREADO project, these activists are called ambassadors.

During a period of two and a half years, COCOREADO will support ambassadors, in attempts to promote innovative and sustainable food supply chains through several  3 day trainings and numerous (online) meetings. This way, ensuring that ambassadors have knowledge, skills and confidence to offer targeted information to other representatives of local communities (initiatives, businesses, NGOs,...), who are interested and/or active in innovative food supply chains. In addition, will the project also provide the ambassadors with tools to critically reflect and evaluate existing food practices and co-create new initiatives. The ambassadors will thereby have access to different networks of organisations and experts as well as seed funds to implement created visions of novel food system initiatives.

COCOREADO is a Horizon 2020 funded project. The title - "COCOREADO" - is inspired by the Esperanto for co-creation. It’s designed to rebalance the position of the farmer as an individual actor, as a key player in innovative food supply chains, and as a supplier for public (food) procurement. Based on the multi-actor approach and a deep understanding of Agricultural Knowledge and Innovation Systems (AKIS), the project applies a three-fold approach to maximise impact, relying on ambassadorship, good practices and a focus on youth. The project involves both academic and close-to-farmers partners across Europe, recognising regional differences and barriers in terms of replicability of good practices and regional opportunities in terms of solutions.

To read more about the project and ambassador training program visit COCOREADO’s home page -